Allergy Standards - A Zoho CRM Success Story

Breathing Life into Allergy Solutions

Founded in 2000 by Dr. John McKeon, Allergy Standards (ASL) set out to create healthier indoor environments. Originally managing data through spreadsheets, ASL’s rapid growth highlighted the need for a robust, scalable system that could streamline sales, certification processes, and customer engagement. With Zoho CRM, ASL found the perfect solution.

The Challenge: Scaling Beyond Spreadsheets

As ASL grew, so did its need for a scalable CRM to replace its maze of spreadsheets. Founder Dr. McKeon recognized that, for ASL to thrive, the company needed consistent, reliable processes and a CRM platform capable of consolidating data across all departments.

The Zoho CRM Solution

Zoho CRM provided ASL with the framework to simplify operations and establish a single source of truth across their sales, marketing, and certification processes. The CRM’s flexibility and customization options allowed ASL to tailor solutions that catered to their unique business requirements, including:

Client-Certified Product Linking: Seamless integration between client data, product certifications, and renewal dates using Zoho Creator.
Automated Customer Engagement: Automatic responses to website inquiries via Zoho Forms and Zoho Survey, ensuring real-time customer interaction.
Diverse Sales Pipelines: Customizable stages and layouts for tracking different services, making every interaction meaningful and organized.

Real-Time Data for Global Operations

With Zoho CRM’s mobile app, ASL’s team could access vital client details while on the go, enabling efficient operations during international events and meetings. Integrations with Zoho Books also allowed live pricing updates, keeping the team informed and agile in their sales strategies.

Marketing & Employee Engagement Elevated

Zoho CRM also transformed ASL’s marketing and employee engagement:

Event Tracking & ROI Analysis: ASL used custom modules to track Demand Generation Initiatives (DGIs) and their outcomes, helping prioritize high-impact events.
Employee Goal Tracking: Through interlinked modules, ASL empowered employees to connect their personal goals to company-wide objectives, fostering a motivated and engaged workforce.

Allergy Standards Today - Powered by Zoho CRM

Zoho CRM has become the backbone of ASL’s operations, allowing them to scale while maintaining high standards in their allergy certification programs. For ASL, Zoho CRM’s impact is clear: streamlined processes, better customer insights, and a unified approach to certification and customer relationship management.

Looking to Transform Your Business with Zoho CRM?

With the support of 1 Cloud Consultants, your business can benefit from tailored solutions designed to grow with you. Explore how Zoho CRM can revolutionize your customer relationships, streamline your processes, and empower your team. Contact us to start your journey with Zoho.

Want To Learn More?

Download the full case study to see how Allergy Standards transformed their operations and achieved scalable growth with Zoho CRM. Get an in-depth look at the strategies, tools, and solutions that powered their success.