Clicks in Email Marketing are misleading due to bots, security scans, and Apple Mail Privacy Protection. Instead of vanity metrics, track real engagement, conversions, and revenue.

Is Salesforce losing its grip on the CRM market? A new report reveals businesses switching to Zoho slashed their total cost of ownership by 68%.

Starting January 2025 Zoho are rolling out the next iteration of Zoho CRM - called Zoho CRM For Everyone. This is a summary of what is new.

Learn what a lead is, why Lead qualification is essential, and how the SCOTSMAN framework improves lead quality. Discover how Zoho CRM automates the process for better sales efficiency. Join our webinar to learn more.

Sridhar Vembu steps down as Zoho CEO, transitioning to Chief Scientist to focus on R&D and rural development. This leadership change marks a new era for Zoho, ensuring continued innovation. Read more about what this means for Zoho’s future.