Discover how bots impact email open rates and distort your campaign metrics. Learn how to spot bot activity and focus on more reliable engagement indicators like clicks and conversions.

A frequent question we get asked is what is good or industry standard for Open and Clicks in Email Marketing?

Discover Zoho Marketing Automation 2.0 with upgraded contact management, topic management, lead qualification, segmentation, lead generation, engagement tools, reporting, marketing planning, journeys, website analytics, integrations, and user management for seamless and efficient marketing.