Clicks in Email Marketing are misleading due to bots, security scans, and Apple Mail Privacy Protection. Instead of vanity metrics, track real engagement, conversions, and revenue.

Discover how bots impact email open rates and distort your campaign metrics. Learn how to spot bot activity and focus on more reliable engagement indicators like clicks and conversions.

A frequent question we get asked is what is good or industry standard for Open and Clicks in Email Marketing?

Zoho have made a few enhancements related to emails in Zoho CRM to improve how users view their emails and attachments from within CRM.